EitaroPOKOTABI / Delicious detoursCall

Eitaro

Eitaro

榮太楼 地蔵通店

Located along Sugamo Jizo-dori Shopping Street, Eitaro offers fragrant yakidango and mitarashi dango, seasonal strawberry daifuku, and mame daifuku, with an in-store tearoom for enjoying traditional sweets.

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01 / ABOUT THE PLACE

About this place

The appetizing scent of browned rice dumplings coated in sweet-savory glaze is enough to tempt anyone pausing along their walk. Situated along the lively Sugamo Jizo-dori Shopping Street, Eitaro is well-loved for its skewered dango, including freshly browned yakidango, glossy mitarashi dango glazed in sweet soy sauce, and rich anko dango coated in red bean paste. The satisfying contrast between the tender, chewy dough and the crisp, smoky scorch marks makes them just as enjoyable eaten on the spot as they are packed up for home.

A Showcase of Traditional and Seasonal Confections

The display counter features a broad assortment of Japanese wagashi. Highlights include strawberry daifuku packed with juicy whole fruit, mame daifuku featuring fragrant glutinous rice studded with firm red beans, soft-skinned dorayaki pancakes, and delicate monaka wafers filled with sweet bean paste. Depending on the day, affordable brown-sugar steamed manju or castella end cuts also make an appearance, offering plenty of choices whether you are seeking an everyday treat or a thoughtful gift.

Taking a Sweet Break in the Tearoom

Inside, a relaxed tearoom space with table seating invites visitors to linger over dessert. Guests can order classic sweet treats like cream anmitsu with agar jelly and fruit, warm chestnut zenzai soup, or shaved ice during warmer months, such as the fruit-forward "Luxurious Strawberry." Whether settling in with sweets and tea or stopping by to pick up a packaged snack while shopping along the street, it offers an easy, welcoming pause that fits seamlessly into daily life in Sugamo.

03 / TAKE A LOOK AROUND

Get a feel for the place through its photos.

13 venue and food photos

Tips for choosing

What you can do here.

Dining styles, seating types, and payment options. Find the way to enjoy your meal that suits you best.

Seating & Facilities

  • Gender-neutral restroom available

Payment

  • PayPay accepted

Entrance & mobility access

  • No wheelchair-accessible parking

Other information

  • In-store shopping
  • Good for a quick bite

04 / YOUR NEXT STOP

Make this your next stop.

〒170-0002 Tokyo, Toshima-ku, Sugamo 4-chome 32-1 Eitaro Bldg.

Please contact the venue directly with enquiries or reservation requests.

Opening hours

Open now

Approximate hours based on listed information, in Japan Standard Time (JST)

MondayClosed
TuesdayClosed
WednesdayToday09:00–18:00
Thursday09:00–18:00
Friday09:00–18:00
Saturday09:00–18:00
Sunday09:00–18:00
〒170-0002 Tokyo, Toshima-ku, Sugamo 4-chome 32-1 Eitaro Bldg.Open in Google Maps

BEFORE YOUR VISIT

Good to know before you visit.

Can I use PayPay?

Yes, payment via PayPay is accepted.

What are the opening hours and regular closing days?

Business hours are Wednesday to Sunday from 9:00 to 18:00. Closed on Mondays and Tuesdays.

Can I shop here when I'm in a hurry?

In-store shopping is available, making it convenient when you want to make a quick purchase.

Is wheelchair-accessible parking available?

Wheelchair-accessible parking is not available.

Is there a restroom inside the store?

A gender-neutral restroom is available.